Saturday, September 11, 2010

Downtown NYC Fashion Night Out

Fashion Night Out 2010 was a global celebration of fashion that took place from London to New York City to Brazil. It was the biggest most extravagant fashion party ever to take place. I decided to cover the downtown NYC section of FNO. I started out at Sephora’s Union Square store, which featured Madonna’s make-up artist Gina Brooke who “performed” at the store, representing Art Avant-Gared. There was a stage in the front of the 17th street entrance so Gina could execute her magic for the enthusiastic audience. Sephora’s Union Square FNO was pretty lame. No cocktail or gift bags for patrons but the DJ was spinning some alluring tones.
After a short stop there, I heading west to the meatpacking district to check out the many festivities there. Upon arrival, you could instantly feel the difference in the atmosphere. There were high and low end street vendor; some with DJs and enthralling activities, others with more subtle appealing attractions but nonetheless all with the same purpose to buy their products. Votre Vu offered organic mango drinks and chocolate infused with raspberries as you listened to advice from skin experts and took pictures with their Joan Rivers impersonator. The France pastry was delicious and the skin moistures hydrated and smelled divine without the strong over stench of artificial fragrance.

I briefly walked by the Maybelline stand, which offered free gift bags along with a free facial; I declined. While heading to Carlos Miele, I made a quick stop by Yigal Azrouel. The event was understated; the clothes edgy urban wear. They served a pleasant Pino Grigio, which I found quite enjoyable. From there, I headed to Carlos Miele, which instantly became my favorite event (at that point). The apparel was colorful and young. The Brazilian designer definitely incorporated his native upbring into the clothes. One side of the store was lined with bright colored and embolished red carpet dresses. The FNO inspired decore was a bite chessy especially the table of Vito Coco waters splashed over fake palm tree leaves. But the amazing authentic caipirinhas were to die for and kept me in the store well over my planned 30mins. Favorite pieces in the store was the beige silk handmade flower skirt, the gray cocktail dress with black and silver sequins and finally the bright multi color short red carpet ready dress; all adorable flirty wearable pieces.

I made a very quick pitstop at Rubin Chappelle's store. Unfortunately, Rubin offered “two buck chucks” to go with their $500 plus wardrobe, not classic. Moving on to the highlights of the night: Alexander McQueen store was packed like the hottest nightclub in the meatpacking district. Serving champagne out of the bottle, guests had a chance to win a Union Jack clutch and were encourage to shop, shop shop! I saw the most interestingly dressed shoppers at McQueens shop. Every inch of the store was lined with consumers. At one point, I was concerned for the safety of the merchandise. Thankfully, no incidents were reported. Next to Stella McCartney where the list at the door was so tight you would think it was a Diddy party. They served vegan hot dogs and Veuve Clicquot champagne. A bebop brand serenaded customers while they comingled with each other. Jean Shop featured Tequila tasting, live performances and free leather bracelets from Poor Cat. The store smelled of high quality leather and industrial style jeans. After fighting my way into Jeffrey’s, I was handed a glass of Moet and saw this fall’s most have shoe pick: Christian Louboutin’s spiked velvet flats on a very stylist shopper.

As the night progressed, the crowds became bigger and more animated. Diane von Furstenberg’s shop was a zoo. They were completely out of alcoholic beverages by the time I entered. I did have the great opportunity to meet the designer herself along with Olivia Palermo. It was too busy in the store to actually do any shopping. Last stop of the night was Scoop’s on Washington Street, which was officially my favorite FNO event of the night. Jaleel Bunton from TV on the Radio spun in store while South African brand BLK JKS performed out-front. BLK JKS performance was amazing. I spotted Melvin Van Peebles watching BLK JKS along side other onlookers. Lucky guest received free guest bags full of goodies. Van Leeuwen Ice Cream truck served free “scoops” of ice cream and Belvedere kept the party popping.

Fashion Night Out was the ultimate night for shopping, dancing, drinking and entertainment. FNO completely took over the entire city. No matter where you were you know something big was happening. By nights end, I was exhausted and inspired. The entertainment continues next week with Spring 2011 collection fashion shows from the same designers and more.

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