Tonight H&M, along with Nylon Magazine, celebrated the grand re-opening of their Soho clothing store with an invite only event. The line for the festivity trailed southward down Broadway all the way to Broome Street. The event was crammed with the usual fashionistas and shopaholics. The store was well shocked with H&M’s customary affordable trendy and classic pieces. Patrons were served complementary alcoholic beverages and vacuous hors d’oeuvres; I only saw one tray of finger food the entire night. Lucky attendees received a parting gift bag contenting a free t-shirt and Nylon magazine.
H&M is selling this season’s leopard print apparel including a cute leopard tank jumpsuit and leopard cardigans. Also in stock were really affordable leather goods: a short military inspired jacket and mini leather dresses. Always on hand, were H&Ms basic t-shirts, sweaters and tights. As well as, really inexpensive winter coats and jackets. To encourage shopping, all guest received 25% off their entire purchase; a sweet deal in my opinion. I recommend stopping by your local H&M store and checking out their 2010 fall collection.